The Retail Management Simulation provides an excellent opportunity for enhancing leadership and teamwork skills and promotes better decision making by closely tying strategic planning and execution decisions to company performance. Further, the simulation facilitates a greater understanding of the financial impact of merchandising, pricing, promotion, store operations and human resource decisions and how they flow to bottom-line performance. While maintaining a bottom line focus, the teams must also understand the importance of consistently delivering customer value in light of the competitive marketplace.


  • Identify a suitable location for setting up the store
  • Select the right size for your setup
  • Make merchandise plans for each apparel category
  • Plan your markups, markdowns and discounts
  • Allocate advertising budget and select the right media to reach your target customers
  • Train workforce, invest in technology
  • Review and improve your store performance

Simulation Run Time :

The simulation runs for 6 periods (3 years). As the periods progress, additional decisions get unlocked and the scenario becomes more complex.

Topics Covered- Retail

  • Merchandise Planning
  • Pricing - Markups and Discounts
  • Inventory Management
  • Promotion
  • Space Allocation
  • Store Operations
  • Finance
  • Market/Consumer Research
  • Sales Personnel Training
  • Technology Up-gradations


tesimonials "This workshop was conducted at SOIL campus. Feedback from the participants was highly encouraging."

Dr. Anil Sachdeva,Founder & CEO,School Of Inspired Learning

tesimonials "An excellent learning experience. This program is a must for everyone right from senior leadership to entry level management roles."

Mr. Vinayak Patankar,Vice President,Borosil Glassworks


Contact Us

Biziga Solutions Pvt Ltd

telephone(+91) 74988 62202, (+91) 95600 21972

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